I'm Tasheen Uzzaman Khan, founder & CEO of Ternary House.
My work connects influencer marketing, AI software and creator-led educational content. I focus on finding creators who can explain useful products to audiences that genuinely need them.
01 / Current work
BrandCreator fitAudience
A creator shortlist should explain why the partnership makes sense—not simply who has the largest audience.
I'm developing a research-led approach to identifying creators whose tutorials, audience needs and content style align with a software product. The goal is to turn scattered creator data into more informed partnership decisions.
Also founded MT3 Academy A mathematics education initiative exploring clearer explanations and instructional design.
02 / The approach
Follower counts and popular videos tell only part of the story. What matters is whether a creator's content and audience make sense for the product—and whether the available evidence supports that decision.
Look for recurring tutorials and topics where the software could naturally be useful.
Consider the problems viewers are trying to solve, not just how many people are watching.
Examine patterns across videos, including inconsistencies that merit closer review.
Review past sponsorships, positioning and potential conflicts before making a recommendation.
03 / Communication & education
My background in mathematics teaching shaped how I think about communicating complex ideas: start with what the learner already understands, make the reasoning clear and avoid unnecessary complexity.
That perspective is useful when assessing creators who teach people how to use unfamiliar software.
04 / Background
My background combines Cambridge Mathematics, computer science studies and educational work. Today, my focus is building Ternary House and developing practical research and partnership workflows for AI/software-focused creator marketing.
Good research should make a decision easier to explain—not harder to question.
I value evidence, transparency and knowing the limits of what the available information can tell us. A recommendation should be understandable and open to scrutiny.
05 / Let's connect
Whether you're building a software product, creating educational content or working on brand partnerships, I'd be interested in connecting.